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Design Fundamentals are Habitually Forgotten by CPA Websites

Website design is credibly the most essential constituent of your firm’s online presence. We ordinarily spend a lot of time having a chats about content, and content certainly continues to be “king”, but as a special treat let’s change our focus. There are certain rudimentary factors of website design that often get unattended to clear the schedule for content issues. Designing superior websites for accountants goes well past just content concerns. If a website’s basic elements are not properly in place the quality of your content just won’t matter. Elements like aesthetics and organization are hugely important. Let’s take a look at three website fundamentals that need to be implemented into a successful basic design.

Overkill is Bad: This is an accounting website, and while stuff like animations have a place don’t overdo it! A few dignified animations and rolling images can give your website a polished look, but if you go too far it’s going to start looking like a website for children. If images tell a relevant story, or if they show your connection to the local community or illustrate your relationship to accounting or taxation then you may want to consider putting a few static images or a slowly rotating slide show on your home page. Any way that you can connect with your viewers and potential clients is a plus.

This “less is more” sensibility is pretty much a universal rule in design. The same rules apply to your copy. If it doesn’t need to be on the page, and doesn’t add value to your overall point, it doesn’t need to be there. Don’t clutter your home page, especially, with text. The last thing you want to do is intimidate your visitors or make them feel stupid. Keep your paragraphs short and to the point. Compile information into bulleted and numbered lists for easy assimilation. Give viewers an introduction to your practice and distinguish yourself from other accountants, but don’t clutter your pages with content. Your text should be presented in short, digestible blocks. If your website looks like a technical manual very few people are going to read it.

A Place for Everything and Everything in it’s Place: You’ll want to take a good look at your website’s navigation to ensure that you have a user-friendly website. Personally I’m a big fan of horizontal drop down menus, but vertical menus with dropdown sub pages are great, too. Horizontal menus are a little harder to use because the width of the browser limits the number of first tier menu items you can have, but people are already accustomed to them and find them easy to use. Start out with your main topics as your top-level navigation. “Sub pages” are organized as drop downs or roll-outs to these major topics. For example you might have a top tier menu item called “Services” and when the visitor rolls over it with his mouse it might have specific services listed like “tax preparation”, “compilations”, and “Business Planning”. You can even create a third tier if necessary. You probably don’t want to go much further than three levels deep because that can start getting confusing for the user.

If you order your content in a logical manner that’s easy to use you have a higher likelihood of keeping potential clients on your site. Your website can even help you cross-sell your services. By keeping everything neatly organized and easy to find you increase the probability of a client finding a service he or she might need, perhaps even something that will help you generate some billable hours off-season.

Make Yourself Easy to Find: Once a prospect decides to get in touch with you they shouldn’t have to search your site for a phone number. Well designed websites for accountants make it easy for a visitor to find your contact information. Have your contact information on the footer of every page of your site (at least phone number and/or email address).

You might also want to put your phone number in the website’s header. You’ll also want an easy to find “Contact Us” page. This page should have all your contact information, a map, and dynamic driving directions.

Form pages make for a great contact pipeline too. All your service pages should have contact forms on them, as should your “Contact Us” page. The form will submit directly to the email address of your choice and is a quick and easy way for a prospect to essentially email you right from your website.

The final story is that great websites for accountants ought to be convivial places for prospects and clients that don’t deluge them bullying them into wanting to click away. These rudimentary design precepts will see to it that your visitors enjoy their experiences on your website. At the same time it will also expose prospective clients to your brand and position your company as the specialists to turn to if they ever have tax or business problems.Visit Los Angeles SEO for more information.

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