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Spam-free In Email Marketing

Email marketing today is considered to be the easiest and the fastest marketing strategy in obtaining large audiences. All it takes is the email lists, perseverance and a lot of patience on the part of the marketers.

One of the things a marketer must see to it is for their newsletter or promotions not to be reported as spam and for their domain not to be totally blacklisted by their ISPs. If spamming complaints is assigned to your domain, the tendency from the ISP is to refuse all the mails that come from such domain name.

In 2003, CAN-SPAM Act was utilized in response to the abuse of spam. Spam on this Act is defined as a marketing message marketers sent without permission from the recipient. Penalties are awarded not just to the spammer but also to the companies whose product was advertised within the spam. The positive consequence of this Act is a more careful marketers and a more scrutinized content of letters.

Email marketers started to address the problem on spam once they realized that the people dislike spam messages. They realized also that even a single spam letter sent would destroy the trust and the loyalty they work so difficult to build. Today they emphasize on asking permission on the first email they delivered to be safe.

Permission is never difficult to get. In exchange for the customer to agree with receiving messages and providing valuable information, you are able to offer those discounts, a coupon or anything of value. As much as possible refrain from placing “$$$” within the subject or body of the letter sent. People often associate letter with “$$$” throughout as spam.

Many email users today formulated a method to remove spam letters particularly with “$$$” in their accounts right away. They place filters in places like through an anti-spam tool, in their email program directly and also at their ISP. These filters automatically remove anything containing “$$$” towards the trash immediately after it reaches their mailbox.

Email users value their privacy whenever possible. They prefer to answer letters that reaches their mailbox if it originates from those known sources. It would be very difficult to penetrate them if it’s the very first time they heard of your company. You need to get their trust first and the rest will follow.

For the years to come, with technology advancing forward, it becomes easy to spot a spam letter from the not. As long as you are honest with your internet marketing strategy, then expect your customer to read and respond to your mails. See more at Los Angeles SEO‘s site.

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